If you have a website or an online business, the thought of handling the search engine optimization by yourself has definitely crossed your mind. Why? Because there are several basic things you can learn and execute without the help of a professional, meaning you can save a few bucks. After a few weeks of learning the ropes, you should be able to start a basic SEO campaign.
Unfortunately, you are not competing against sites that only focus on the basics. The sites that are ranking at the top of search engines are optimized by people who know exactly what they are doing. And the hard truth is that if you don’t reach the first page, you might as well not rank at all.
So, you need to ask yourself that question again – should you handle the search engine optimization by yourself?
To get an objective perspective, here is a look at why professionals typically have the edge.
They Have Experience
Thanks to the experience of an SEO expert, they won’t have to waste time learning anything about the practice. This also means they can get to work quickly and effectively.
More specifically, their experience allows them to know what is important. For example, they will assess your site and your target market before making any changes. Why? Because you need to understand the people you want to attract.
They Stay Up To Date
Search engines will never stop changing. And as it is their mission to make the user experience quick and almost completely effortless, their requirements for ranking positions will be tweaked.
The moment you don’t stay on top of these changes will be the moment you lose your ranking, much less get to the first page. Luckily, professionals work with optimization on a daily basis, so they always know what updates are running.
— AJ Ghergich (@SEO) August 11, 2018
They Know Exactly Where To Start
Where you will probably need some time to figure out the best starting point, an expert will already have one. For instance, after a quick run-through of your site, they can point out several things that might require tweaking and changes.
They Offer Consistency
One of the fundamental elements for reaching the first page is consistency. Search engines pay attention to sites that constantly post content that users find engaging. And how will search engines know users like it? Because they are spending more and more time on the site.
But you won’t see any growth if you don’t publish and maintain the site on a regular basis. Do you have the time to do this? Because a professional usually takes on this responsibility as well.
They Know A Lot Of Things You Don’t
Ultimately, search engine optimization professionals just know things it will take you years to figure out. And by the time you do figure them out, they don’t work anymore. For instance, do you know how important the loading speed and responsiveness of a page is to ranking? If you can’t really answer the question, it’s probably a sign to consult with a professional. It’s the only way you can see results much sooner.